Tuesday 20 January
| Time | Session | |
|---|---|---|
| 12:00 -13:30 | Arrival & Lunch | |
| 13:30 -14:00 | Welcome & Introduction: Irma McLoughlin, Heather Maitland & Katy Raines | |
| 14:00 -15:59 | Session 1: WHO is my audience? Who engages with arts and culture, who doesn’t and how to work out who you want to engage. | |
| 16:00 -16:15 | Tea & Coffee Break | |
| 16:15 -18:30 | Session 2: WHO are we and what are we for? How what your organisation wants to achieve shapes your marketing. | |
| 18:30 -19:00 | Free Time | |
| 19:00 -20:00 | Dinner | |
| 20:00 -20:30 | After dinner GUEST SPEAKER |
Wednesday 21 January
| Time | Session | |
|---|---|---|
| 07:00 -09:00 | Breakfast | |
| 09:00 -10:45 | Session 3: WHY do people choose? Why they get involved with the arts, what stops them and what they need from you to make choices. | |
| 10:45 -11:15 | Tea & Coffee Break | |
| 11:15 -13:00 | Session 4: WHY would they choose us? What you are really offering them – the seven Cs of arts experiences. | |
| 13:00 -14:00 | Lunch | |
| 14:00 -16:00 | Session 5: HOW – Horses for Courses? Not all audiences are the same – how you can use your limited resources to tailor your marketing for different kinds of people? What are the best tools for getting your message across. | |
| 16:00 -16:30 | Tea & Coffee Break | |
| 16:30 -17:30 | Session 6: Buried Treasure How can you use your ticketing system to grow audiences? | |
| 17:30 -18:30 | Session 7: Words that Work How you can use words and images to be more relevant and persuasive? | |
| 18:30 -19:00 | Free Time | |
| 19:00 -20:00 | Dinner | |
| 20:00 -20:30 | After dinner GUEST SPEAKER |
Thursday 22 January
| Time | Session | |
|---|---|---|
| 07:00 -09:00 | Breakfast | |
| 09:00 -10:00 | Session 8: HOW? – Savvy Digital How to make your online marketing more effective. | |
| 10:00 -11:00 | Session 9: HOW? – Telling Your Story Locally How to get your message across in local media. | |
| 11:00 -11:30 | Tea & Coffee Break | |
| 11:30 – 13:00 | Session 10: SO WHAT? – Putting It All Together Developing practical and effective marketing plans. | |
| 13:00 -14:00 | Lunch | |
| 14:00 -15:00 | Session 11: SO WHAT? – Going Back To The Office Personal Effectiveness Time management, prioritisation, wellbeing, prioritised to do list | |
| 15:00 – 15:15 | Closing Plenary | |
| 15:15 | Departure |