Performing Arts Forum’s Audience Insights initiative is all about collecting and using audience data to help us better understand our audiences.
Over the last three years, Performing Arts Forum has worked closely with Heather Maitland and Katy Raines (Indigo) to develop a robust Audience Insights programme for the performing arts sector.
In our Audinence Insights session at The Gathering on Wednesday 28 May, we shared the key findings from our 2024 data — what it tells us about audience behaviours, attitudes, and trends across Ireland — and what this means for our sector.
“The performing arts sector has been working hard to restore audiences to pre-pandemic levels hampered by the cost-of-living crisis. Participants in The Gathering will be pleased to know we have some good news for them!” ~ Heather Maitland
“With over 14,000 responses from audiences, the 2024 audience tracker survey is a robust and reliable source of data about the profile, behaviour and attitudes of performing arts attenders across Ireland. It gives artists, programmers and marketeers vital insight into audience motivations and barriers, and will I’m sure stimulate discussion and conversation at The Gathering.” ~ Katy Raines, Indigo
You can watch the full presentation above, download the presentation slides, and download the PAF Audience Insights 2025 Overview.