Digital Marketing & Sales Executive

The Digital Marketing and Sales Executive supports the UCH Marketing and Sales team, working with the Marketing & Sales Manager to plan and execute digital campaigns. They manage social media and online activities to engage audiences, boost brand and event awareness, and maintain high customer service standards. The role includes analysing visitor data, developing new marketing strategies, assisting the Box Office with sales calls, and supporting special projects and general marketing duties as needed.

Responsibilities and Duties include, but are not limited to:

Digital Strategy Development

• Create and execute a comprehensive digital marketing strategy aligned with overall business goals and calendar of events, including organic and paid social media, Google Ads, email marketing, plasmas, and website.
• Ensure content on digital screens in the foyer is up to date and in line with UCH brand guidelines.
• Utilize Google Ads Grant and Analytics tools.
  Social Media Management:
• Create engaging content for all social media platforms, considering key moments throughout the year for key events

Email Marketing:

• Plan and execute email marketing campaigns in line with calendar of events.
  Analyse and segment customer email lists for targeted email marketing campaigns.
  Website Management:
• Collaborate with web development teams to implement any required changes and improvements to uch.ie
• Proactively review UCH website for possible improvements, ensuring images are the correct size and liaising with the Box Office to ensure copy is correct.

Online Brand Management:

• Monitor online reviews on social media, Google reviews, and customer surveys.
  Respond to customer feedback and address issues proactively. Forward any issues to the relevant departments where necessary.

Market Research:

• Stay informed about industry trends, competitor activities, and customer preferences.
  Conduct quarterly market research to identify new opportunities and content ideas.
  Analytics and Reporting:

Box Office:

• Support the Box Office during busy on-sale periods as required.

Please visit www.uch.ie for the job specification. 

Starting Salary range: €30,000-€34,000

Applicants are invited to submit a cover letter outlining their suitability for this position (maximum 1 page) and their CV to

Marie Healy, Administration Manager, University Concert Hall, University of Limerick. Marie.Healy@uch.ie  

Please highlight that the position you would like to apply for is that of Digital Marketing & Sales Executive

Job Description

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