Sponsorship Training – Practical Workshops

For small/medium festivals, producers and arts companies

Small and regional festivals, emerging arts companies and event producers across Ireland are unintentionally leaving sponsorship money on the table, not because they lack value but because they’ve never been taught how sponsors actually think. My workshops are designed to change this. After almost two decades securing and managing sponsorship for some of Ireland’s biggest, nationally- recognised festivals, producers and arts organisations, I have developed a practical, repeatable approach to help under-resourced teams prepare pitches that secure sponsorship and build partnerships that last – without compromising artistic integrity.

Across two live, online workshops you’ll learn the tools and insights you need to approach sponsorship confidently, secure money and maximise your income.

Who This Workshop Is For?
Small or regional festival directors, marketing leads or general managers without a dedicated sponsorship lead
An emerging arts company with a growing, engaged audience
An event producer in nightlife, entertainment or clubbing with a desirable demographic
An emerging producer suddenly wearing the sponsorship hat alongside programming and operations
A board member tasked with securing sponsorship but with no experience in landing deals
A cultural entrepreneur with a new proposal but no idea how to find partners

Previous Participant Feedback (based on feedback surveys)

Overall Experience: 5/5   |   Value for Money: 5/5   |   Recommend to a Friend/Colleague: 9.5/10

WHAT YOU GET
At the workshops:

Two live 2.5 hour Zoom sessions + recording + notes
Step-by-step execution of the above processes

Done-For-You Templates:

Template for benefit schedules
Template for sponsorship decks (10-slide structure: Opportunity → Audience → Assets → Close)
Pitch email template

EARLY BIRD price – Available UNTIL WEDNESDAY APRIL 8TH 
Early Bird  – €279 + €1.50 booking fee

Access to 2x 2.5 hour zoom workshops

(1:1 Follow Up Sessions via zoom or phone can be arranged for an additional cost)

Early bird spots are limited – only 6 available.

STANDARD price
€299 + €1.50 booking fee

Access to 2x 2.5 hour zoom workshops

(1:1 Follow Up Sessions via zoom or phone can be arranged for an additional cost)

Note: Price is for both workshops – it is not possible to book for only one workshop. 

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