For small/medium festivals, producers and arts companies
Led by Tom Lawlor, a consultant and lecturer in marketing and sponsorship for arts. entertainment and hospitality organisations.
Consulting on, and managing sponsorship for multiple festivals and organisations has given me expert insights into the sponsorship landscape and how to land deals – I understand the commercial, sales and brand metrics sponsors consider when choosing what events and festivals to support. Alongside the above examples, I have worked with Macnas, The Lir National Academy, Douglas Hyde Gallery and many more arts and entertainment organisations on establishing their sponsorable assets – as a consultant, board member and freelancer..
After almost two decades securing and managing sponsorship for some of Ireland’s biggest, nationally- recognised festivals, producers and arts organisations, I have developed a practical, repeatable approach to help under-resourced teams prepare pitches that secure sponsorship and build partnerships that last – without compromising artistic integrity.
Across two live, online workshops you’ll learn the tools and insights you need to approach sponsorship confidently, secure money and maximise your income.
- Workshop one: Monday 23 February
- Workshop two: Thursday 26 February
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